Tell any guy that in order to lose weight he has to follow a strict diet and you’re likely to be met with a look as if he just found out you’re dating his little sister.  Why is that? Simple…because guys HATE diets!

Diets are synonymous with deprivation.  Don’t eat carbs.  Don’t eat fat. Don’t…don’t…don’t.  Well, just as little boys hate to hear the word “don’t” , their grown up versions of themselves don’t like it either.  It’s just not programmed into our DNA.

So how do you effectively get a guy to lose weight if he doesn’t want to follow a diet? Easy.  Don’t make it FEEL as if he’s even on one!

Avoid Deprivation!

Again, the key here is to avoid the feeling of deprivation.  The more we’re told we can’t have something the more we want it.  It’s the velvet rope philosophy.  Get told that you can’t go into a nightclub…even if it looks like a dive, and suddenly it becomes a MUST to gain access to.

So to avoid causing the feeling of deprivation you’ve got to allow…well…eating!  The AthLEAN-X “X Factor” Meal Plans actually encourage more meals than what most guys are used to eating in a day.

I know that by allowing my guys to eat more often I can help them manipulate hormones that normally trigger hunger and cravings for bad foods.  Once I know I’ve got these in control, I can take off the reins and let them eat as much as they want until they’re full! I know, it sounds crazy…but it works.

Believe me, the last thing a guy wants to have to do is measure out his food, count the number of almonds he’s eating, weigh his chicken breast to see if he went over the recommended 6 oz by an ounce, or pour milk back in the carton because he took a drop too much!  Instead, he’d prefer to just be a guy who has many other things to concentrate on like his job, family, dating schedule, or which of his friends are having the guys over for the game on Sunday.  Period.

Eat Tons, Lose Fat, Get Ripped!

So with AthLEAN-X Meal Plans, I did just that.  I not only formulated specific times for eating (so that I knew I could control the hormones encouraging overeating) but also provided them with huge amounts of food and food options from which they could pick their own favorites and customize a plan that worked for them.

90 days of meal plans were put together to make it as guess-free as possible…if that’s what is desired.  If instead, a guy wants to have the freedom to choose his own foods and what he wants to eat, that’s fine too.  He can simply pick and choose from the 90 days of options and eat however he wants to.

Believe me, with over 40 different options for snacks, breakfast, lunches and dinners….it’s not that hard to find at least 10 things that you not only like but love!

So ask yourself.  With the first day of Summer just days away…are you as lean as you want to be?  Would you like to lose at least a couple more pounds of fat to better show off that six pack that you’ve been working hard on but can’t quite see yet?

Then start following AthLEAN-X and at least get started on the meal plans right away.  You’ll  never be happier being on a “diet”.  Suddenly burning fat will seem a whole lot easier than getting into that night club.  Who really wants to go in that Shi*#&y club anyway!

Stay Strong,

Jeff

P.S. No more time to wait guys.  The official first day of Summer is upon us and it’s time to look great…not just good, when its time for the shirt to come off!  Get the jump start you need by making sure your nutrition is exactly where it needs to be.

Remember, what you eat is 70-80% more responsible for how you look as what you do in the gym! Don’t forget that.  So if you did nothing else but find a program that allows you to eat like a regular guy…but look like anything but one…then you can start to look like you’ve already started your workouts months ago, even if you haven’t!  CLICK HERE to start ATHLEAN-X Today!